What does it really mean to “find your voice”? In this episode, Erick sits down with master voice coach, author, and musician Barbara McAfee to explore how we show up, communicate, and connect.
This conversation goes beyond communication tactics—it dives into identity, self-expression, and the hidden power of how we sound. Barbara breaks down how your voice is not fixed, but a dynamic tool that can be developed, expanded, and aligned with your purpose.
If you’ve ever felt like you’re holding back or not being fully heard, this episode will challenge how you think about your voice—and what’s possible when you unlock it.
This week, pay attention to how you communicate:
Barbara is a master voice coach, author, keynote speaker, and singer/songwriter who merges lessons from 12 years in organization development with the transformative power of sound.
Her bestselling book, Full Voice, is based on her 25+ years as a voice coach, supporting people from many professions to find their voice, whatever that means to them.
Since 2013 she has been certifying other Full Voice coaches to carry the sacred work of “midwifing voices” into full expression. Her approach shifts the way people think about and use their voices forever.
Her TEDx talk on Full Voice has received over 100,000 views.
Barbara has produced eight CDs of mostly original music and is founder of the Morning Star Singers, a volunteer hospice choir in the Twin Cities.
She lives up the street from the wild and scenic St Croix River in St Croix Falls, Wisconsin, USA
Website: https://barbaramcafee.com
TED Talk: Bringing Your Full Voice to Life
Books: Full Voice | Vocal Intelligence
Your voice is more than a tool—it’s a gateway to your identity, influence, and impact. When you learn to fully express it, you don’t just communicate better—you show up differently.