What if the most powerful podcast you ever create is the one you decide not to launch—until your business model is ready?
In this episode, Erick sits down with podcasting pioneer Cliff Ravenscraft (Podcast Answer Man / Mindset Answer Man) for a candid conversation about building a profitable, sustainable business—without burning out, blowing up your health, or betting your family’s future on wishful thinking.
Cliff shares how a Lost fan theory launched his podcasting journey, what it took to walk away from the family insurance business, and why mindset, pricing, and business-model clarity are the real “first steps” for creators who want predictable income and impact.
Cliff Ravenscraft started podcasting as a hobby in 2005 and it changed his life forever.
In January 2008, he walked away from a lucrative career in his family’s insurance agency, founded by his grandfather in 1937. Though he was next in line to take over the business, Cliff felt called into something deeper. What had begun as a two-year hobby had already grown into a body of work reaching hundreds of thousands of people around the world.
His first year as a self-employed business owner stretched him to the limit. He earned just $11,000 dollars, worked around the clock, and experienced a health scare that landed him in the hospital. That difficult season ignited a lifelong commitment to personal growth and to serving others at the highest level.
Over the following decade, Cliff built a thriving online business and became recognized as the world’s leading authority on podcasting. Through his coaching, courses, live events, and workshops, Cliff has helped more than 40,000 people successfully launch a podcast and share their message with clarity and confidence.
His flagship program, Podcasting A to Z, became one of the most successful and respected training experiences in the industry. It set the standard for quality, depth, and hands-on guidance, and helped creators launch shows that reached millions of listeners around the world.
As Cliff’s business grew, a deeper pattern emerged. More and more clients began asking questions that extended far beyond equipment, workflow, or launch strategy. They were seeking clarity. They wanted confidence. They needed a roadmap for building a business and a life that reflected who they had become. These conversations revealed a common struggle: many aspiring entrepreneurs assumed that launching a podcast was the natural first step to building a profitable business.
In reality, most had skipped the foundational work needed long before content creation.This realization led Cliff to develop his signature 11-Step Formula for Building an Online Business. His work expanded to help clients simplify their direction, establish the right foundations, and create sustainable offers and income streams that supported the future they wanted to build.
Podcast coaching and consulting remains a meaningful part of how Cliff helps people share their voice. His business strategy and mindset coaching work is how he helps them build a thriving business around their expertise.